I've spent 15 years building and protecting brand reputations across the US, UAE, and international markets. What makes my background unusual is the range: deep traditional media buying, modern digital strategy, global PR, and creative direction all in one place. And I write every word and design every visual myself.
I'm a brand and communications strategist with 15+ years of experience across the US, UAE, and international markets. Over that time I've done everything from developing brand identities and writing PR articles that landed in Forbes, The Economist, The Entrepreneur, and the Times of India, to personally negotiating and placing multimillion-dirham media campaigns across every major outdoor, print, transit, and cinema format in the UAE.
Most senior marketers I've come across are either strategic or executional. I'm genuinely both, and I work globally. At Pritt Investment Partners I've run PR and media campaigns across 12+ markets including the US, UK, Australia, Canada, India, South Africa, the Netherlands, UAE, South Korea, Malaysia, and China. Every time Pritt acquires a new business, I come in and rebuild the brand from the ground up: new logo, new website, new communications strategy, new social media. All of it, personally.
On the creative side, some of my best work is sitting on supermarket shelves. I redesigned Al Ain's entire frozen food range as a freelance project: fruits, vegetables, herbs, chicken, and ready meals. I also rebranded their olive oil, Turkish coffee, and tomato paste lines, and did the same for Carrefour's own-brand tomato paste and home care range. These aren't portfolio mockups. You can pick them up in a supermarket today.
I hold an MBA, have managed media portfolios worth over $50M, and use IPSOS and Nielsen research as a starting point for every campaign I work on. I'm based in Dubai and looking for the right senior role or freelance brief.
Each capability is built on years of real-world delivery — not theory. This is what I bring to a senior role or a freelance engagement.
Eight campaigns across corporate rebrands, global PR, consumer packaging, F&B launches, and city-wide media. Every one of them started with IPSOS and Nielsen research. Every piece of copy and every visual was produced in-house.
Available for senior brand, marketing and communications roles across the GCC — and for freelance engagements worldwide.